New York’s first home to the new flower movement.

A multi-platform concept, including restaurants, bars, cafés and community spaces, as well as products, delivery and e-commerce — that embraces the manifold uses and beautiful benefits of flowers. il Fiorista is the catalyst that sparks others to champion the power of flowers, from pure aesthetics to flavor and heightened wellness.

Role: Graphic Designer

Logo: Collaboration with Leanne Shapton

Location: New York City, United States

Client: Alessandra and Mario De Benedetti

Studio: The MP Shift

Service: Brand Identity

Year: 2019