The story of ilili is embedded in a rich heritage of Lebanese cuisine and hospitality. It begins three generations ago inside the walls of Beirut’s most iconic hotel, and find its way to the bustling streets of New York City.

The Lebanese restaurant’s chef and brother grew up in their family’s hotel, Beirut’s Coral Beach Hotel. This was Lebanon’s Golden Age, and the Coral Beach was Beirut’s social and cultural hub. It was here that the chef first developed an interest in food, studying under the hotel’s head chef, and learning the nuances of regional flavors and elevated hospitality.

Role: Graphic Designer

Location: New York City, United States

Studio: The MP Shift

Service: Rebrand

Year: 2019